By Phyllis Shelton, VP Sales & Marketing
What a month it’s been for Rhoades Car!
I have the pleasure of announcing that Rhoades Car International received the coveted Tennessee Green Business Innovator of the Year Award at the Green Business Leadership Award ceremony last weekend at the Nashville Convention Center.
Rhoades Car was recognized along with nine other individuals or organizations in various categories, including Nissan, for its Leaf electric car. The awards were sponsored by Lipscomb University’s Institute for Sustainable Practice and the award winners were selected by a committee of business and non-profit representatives from within a statewide sustainable business roundtable.
This award comes at a great time for Rhoades Car because it confirms that our mission to provide safe, reliable and sustainable transportation to individuals and industry is right on track. And, in an industrial environment, Rhoades Car pedal-powered vehicles support employee wellness as well.
Why all the buzz about sustainability and wellness? Because, as a nation, we have to collectively do something about two of the most challenging issues in our country today:
1. find alternative means of transportation in order to reduce our dependence on foreign oil; and
2. find ways to favorably impact the obesity problem in the US (health care crisis).
I don’t think there are too many people who would argue that the two issues mentioned above need to be addressed. It’s just a matter of how they are addressed, right? I’m not suggesting that riding a Rhoades Car will be the end-all for solving both issues, but it sure will go a long way. How, you ask? Because riding a Rhoades will get a person in better shape simply because of the exercise value (whether at work or at home). Plus, some health insurance companies are offering discounts on health insurance premiums for employers who implement a corporate wellness program. Now add in the fact that a Rhoades Car runs on either pedal-power alone or can be assisted by our optional 750 watt electric motor and there you have it – we just reduced our dependence on foreign oil, lowered our health insurance premiums AND shed a few pounds in the process. How’s THAT for a win-win-win?
I could easily add a #3 to the “challenges” list above. And I would put it in bold:
3. stop depending on other countries to manufacture the majority of the products we use!
If a small company like Rhoades Car can survive 20 years in a market where 99.53% of its competitor’s products are made in China and Taiwan (that’s an actual statistic by the National Bicycle Dealers Association), then other companies can do it too. Our products are proudly Made in the USA so people and organizations that purchase one of our quad bikes are keeping American families employed! It just doesn’t get any better than that!
Receiving the Tennessee Green Business Innovator of the Year Award means so much to all of us at Rhoades Car. It gives us even more incentive to bring new and innovative 4-wheel bike designs to market. Wait until you hear about our new solar power roof design that will be announced this fall! And, by the way… it too will be proudly made in the United States of America!